Par cheapshopping le 18 Juillet 2019 à 06:09
B2C: Nike’s official regional or national webshops are supported by Demandware e-commerce
technology solution platform globally. In specific wholesale markets like China, Nike collaborates with TMall
merchandising and selling in the local preferred way. Its owned and operated brick-and-motars
(includes full-price stores and outlets) managed by the company’s retail sector.
Asian dominance, European Excellence
Nike operates 5 owned and operated factories and 5 tanneries globally. In Asia, China, Thailand and
Indonesia have state-of-the-art production facilities include a factory and a tannery respectively. In
Europe, Portugal and Slovakia factory were established due to its unique industry history on shoe
production. At the same time, a fully operated Dutch tannery sitting in Southern Netherlands plays as
the leather business headquarter. Emerging countries will improve their specialty in industrial manufacturing
and the EU will strengthen its technological leadership (Europeanskills council, 2018).
Production Map, Source from Nike corporate website
Leather production is a strategic business unit for Nike’s current setup (Fitzroy, Hulbert &
Ghobadian, 2012). In 2014, Apple introduced Apple Watch to the world with reference of Nike
leather, which tremendously brought this hidden business to the front end. Nowadays, Nike leather
procured raw materials from local area (slaughter houses in Europe and Indonesian Jungle) and import
rare material like Yak raw hides from Tibet under the legal permission. Raw hides go through a series
of tanning process, turn out to be various leather groups catered for different needs of the final
products. The leather is widely used to supply its own shoe business and other high-end customers like
fashion labels Louis Vuitton and Alexander Wang (Nikeleather, 2019).
Shoe production plants were dedicated built for Nike’s own shoe lines, each factory is mainly
responsible for a specific product category, such as Ladies, Mens, Kids, Golf divisions and soles. The
groundbreaking Direct Injection technology is Nike’s unique selling point which other factories are
very difficult to copy and implement. Direct Injection is a method that attaching the outer sole when
liquid polyurethane is injected into a foot shaped mould forming a sole and bonding directly without
glue and stitching and drastically improve the durability and comfort of Nike shoes (Annual Report
The degree of Nike’s external supply chain dependency is significantly lower than most of the other
In China: http://niketrainershot4sale.com/906-Nike-Air-Max-97-China-Wholesale-Cheap-Nike-Tn-Shoes-China-Air-Force-Nike-Air-ForceOFF-WHITE-COMPLEX-CON-Crossover-AF1-Skate-sho.html A trustworthy partner Stella factory in Dongguan is responsible for producing Nike’s
cemented shoes and accessories business, which Nike’s own factories are not capable to produce.
Stella also provides final products to other big global players like Prada, Nike and Adidas. (Chun Han,
In UK: A British shoe care company in Oxfordshire is commissioned to manufacture Nike’s shoe care
range, include clear, care, protect and tools.
The indirect procurement department is responsible for sourcing other necessary bill of materials like
machines and equipment.
Based on McKinsey 7-s framework model(Robert, H & Tom, P, 1980) to analyze Nike’s internal
Figure 1: The McKinsey /S Model
Strategy: Nike is in the transition of moving toward the ideal scenario of the 2020 strategy, which is
an official guideline to drive Nike to be a consumer-centric, retail-driven, Omni-channelly premium
shoe and leather goods company. The strategy will be evaluated later.
Structure: The organization is designed in following departments in the matrix organizational structure
(Bierman, G & , 2006, pp 180): Brand and Product(DK), Global Production(NL), Global Sales(NL),
Group Finance(DK), Group Supply Chain(SG), Group IT(DK), Group HR(DK), Group Strategy and
Planning(DK), Group Communication(DK), Legal and Compliance(DK) and Indirect
Procurement(DK). It is consistent with the overall need of Nike globally.
The governance is dependent on the supervisory board and managing boards who represent Product,
Sales, Finance, Production departments respectively, managing boards have extensive background in
the industry and work for Nike for at least 10 years. Nike has three core business management
regions includes EMEA (Europe, Middle East and Africa) based in Netherlands, EAM (America) based
in USA, and EAP (Asia Pacific) based in Singapore and China. Business units under each region have
its own general manager or president.
Systems: SAP Enterprise Resource Planning system has been rolled out globally, this is the internal
website for Nike all business activities, master database, employee services and so on.
Shared value: passion, heritage, excellence, innovation, care.
Staff: Nike employs more than 18500 employees from more than 50 nationalities. Employees are
from different cultures, who expect different motivation and reward systems. English is the corporate
language, which significantly simplifies the business exchange within the company. But Nike is in
shortage of highly-skilled workers in some functions.
Skills: Skills aligned with company’s operations. But Nike is lack of resources in certain departments.
Style: Nike’s managerial style can be described as democratic, approachable but chaotic management
style. Danish communication is pretty straightforward and equal, there is no hierarchy issue in Nike’s
headquarter. Board meetings occur every two weeks, however, the decision making process is
centralized and internal. According to Witcher and Vihn (2010), strategy plans should be implemented
incrementally rather than pre-determined by top-down master plan.
Managerial attitude towards risks shows actively, as an example of 2012 Nike Thailand flooding, the
whole management team fast reacted and united, physically visited Thailand to determine the rescue,
renovation and contingency plans (Annual Report 2012, 2013)
Key strategic drivers nowadays to achieve 2020 Strategy:
A strategy involves a goal and an orientation for an organization, would determine the organization
revolution (Robert, 2006, pp33). In the annual report 2014, Nike came up a 2020 strategy looking
ahead of company’s future outlook last year.
Par cheapshopping le 19 Juin 2019 à 14:36
Nike Air Huarache White White Pure Platinum Buy, Cheap White Nike Basketball Shoes
AIR JORDAN 3 Pure White AJ3 White color burst crack white cat
BASKETBALL-SHOES 2616H1432 AIR JORDAN 3 Pure White AJ3 White color burst crack
white cat BASKETBALL-SHOES 2616H1432
Nike Air Huarache White Pure Platinum For Sale, nike Flyknit Trainer White Black For Sale, vans Summer Crossover Colorway Black A
Vans Summer Crossover ColorWay Black and White Pure
with Blanc Canvas Heavy launch Off White ColorWay 26LT2116 Vans Summer Crossover
ColorWay, black and white pure match, Blank Canvas Heavy launch Off White
Nike Huarache White Mens For Sale, nike Air Yeezy 2 Platinum For Sale, nike Air Max OG 98 Up To White Blue White Red Whole White
Nike Air Max OG 98 up to white blue white
red Whole white Dragon Ball Platinum Leisure Shoe 571045QLP
Par cheapshopping le 15 Juin 2019 à 03:52
Are All Nike Shoes Made In China, Nike Air Hoop Structure For Sale
NIKE HALLY HOOP Fashion All-match Classic SKATE BOARD 1633H0715 NIKE HALLY HOOP
Fashion All-match Classic SKATE BOARD 1633H0715
Are Nike Products Made In China, nike Free Run Sale Clearance, clearance Nike Free Flyknit Women's Training Shoes Are All Deadsto
Clearance NIKE Free Flyknit women's training
shoes are all Deadstock quality 0227 Clearance NIKE Free Flyknit women's training
shoes, are all Deadstock quality 0227 Size as shown
Nikebetterworld Com Made In China, wholesale Nike T Shirts China, upper Vans X Off White Crossover Casual Skate Shoes All-match S
Upper VANS X
OFF WHITE Crossover Casual Skate shoes All-match Skate shoes 35- 40 Upper
VANS X OFF WHITE Crossover Casual Skate shoes All-match Skate shoes 35-
Par cheapshopping le 1 Juin 2019 à 06:00
Nike Air Force 1 Limited Edition Sale,Cheap Nike Air Force One
Air Force 1 Low Just Do It Air Force One Slogan Theme
Limited edition Memorial High UNISEX Nike Air Force 1 Low Just Do
It Air Force One Slogan Theme Limited edition High Mens&Womens, Model 2411H1134
SIZE: 36 36.5 37.5 38 38.5 39 40 40.5 41 42 42.5
43 44 45
Nike Air Force 1 Just Do It White For Sale,air Force 1 Nike Sale,nike Air Force 1 Just Do It Af1 Air Force One Low Crossover 24
Nike Air Force 1 Just Do It AF1 Air
Force One Low Crossover 2411H8022
Nike Air Force 1 Sale Cheap,nike Air Force Foamposite For Sale,nike Air Force 1 Just Do It Af1 Air Force One Crossover Leisure
Nike Air Force 1 Just Do
It AF1 Air Force One Crossover Leisure Skate shoes 3728H2332
Par cheapshopping le 15 Avril 2019 à 10:45
Thirty pairs of essential classic nike tn shoes cheap
Air Max 97 Best Watch ranked 30 Do Adidas Ultra Boost le End classic Best Nike Air Max 97, http://niketrainershot4sale.com/19-Nike-Air-Max-Best-Nike-Best-Air-Max-Nike-Air-Max-97-Bullet-Total-Air-Sport-Leisure-Shoe-3223H0832.html owned by every Hould Be, covering from Air Foamposite to Air Jordan, from Vintage Racing to signature . Let's see if they match your TOP 30. Air Foamposite One-Black/Black-2007 Release 29. Adidas Superstar II 28. Air Jordan 2-Wh SB Dunk Low'Tiffany 26. Air Jordan 5'Laney 25. Reebok Shaqnosis-Black/White 24. LeBron 8'South Beach 23. Air Jordan 1'Royal 22. Reebok Answer 1 21. Air Jordan 6/11'Defining MoPack 20. Air Jordan 3'True Blue 19. Air Fote Pro'Pearl 18. Reebok Kaze-White Aim 16. Air Jordan 11'Columbia 15. Air Jordan 6-Black/Infrared 14. Air Jordan 1 Black/Red 13. Air Jordan 11'Space Jam 12. Air Penny 2'Royal Blue 11. Air Jordan 3'White Cement 10. Air Yeezy 9. Air Jordan 11-Black/Red 8. Air Max 95'on 7. Air Jordan 4-Black/Cement Grey-6.
Air Max 1./ White 4. Air Max 90'Infrared 3. Air Jordan 3'Black Cement 2. Air Foamposite One'Royal 1. Air Jordan 11'Concord'
Air Jordan 12 Taxi 2009 Version 2008 Version Gold Button 130690-125
Air Jordan 12'Taxi is coming back on December 14. What's the difference between Retro's Edition Edition in CDP Suits in 2009 Let's take a look at 17 comparative s to see the difference between them. Style Code:130690-125 Release Date:December 14:Golden Deck Adornment, Air Jordan 12 Taxi High Definition Map Award Air Jordan 12 Taxi Golden Deck Release Information View Frequent Air Jordan 12 Retro Taxi Advertisements Appreciate Air Jordan 12 Taxi 2019 Retro HD Graphics Appreciation via solepitch.com/board/view id=&seq=145' Air Jordan 5 Easter will be on sale in 2019 Ir Jordan 5'Easter, an Easter , has recently exposed photographs of real objects, more details are likely to be in 2019.'.
Suivre le flux RSS des articles de cette rubrique
Suivre le flux RSS des commentaires de cette rubrique